Marketing Briefs
This page features client presentations with the intention of enhancing communication, positioning, and creating intentional design through research-based decisions
Real Floors, Inc.
The Video Treatment details information about the "More Than a Flooring Company" campaign. This video is to be used as the standard company commercial and distributed at corporate business development events nationwide. This is also a standard presentation displayed during client tradeshows and as a preliminary introduction prior to detailed presentations throughout the year.
Download the full presentation by clicking the icon below
Boyd Sign Systems
This social media marketing analysis explored the strengths and opportunities for Boyd Sign System's social media presence. Through research-based analysis, a marketing strategy was developed to drive engagement through organic efforts. This included in-depth research regarding the signage competitive marketplace and where Boyd was positioned based on its current digital assets. This information was then used to redesign the copywriting and visual guidelines for social media and website content.
Carolina Hurricanes
This marketing campaign focused on promotions within the sports and entertainment industry in order to promote hockey to a new target market. Through a research-based analysis the Raising Canes fast food brand has been presented a desirable co-branding option. This campaign would focus on the #CanesWithTheCanes campaign and create a favorable association between the Hurricanes hockey team and the widely loved Raising Canes franchise.
